ANNO BIB

         According to the UC Santa Cruz University Library, an annotated bibliography adds “descriptive and evaluative comments” about the sources (Harner, J.L.).  This will help provide the reader with valuable information and a base for conducting further research (Harner, J.L.).  The annotated bibliography is similar to the literature review (Harner, J.L.).  Usually an annotated bibliography has the work’s cited information, along with a short paragraph that is about three to six sentences in length (Harner, J.L.).  One purpose of an annotated bibliography is to “place original research in a historical contex” (Harner, J.L.).  Another purpose is to show the reader resources that are available on the research topic (Harner, J.L.). 

1)  How can an annotated bibliography help you write the intro and lit review sections in your own paper?

             ~ As previously stated in the above paragraph, an annoted bibliography is similar to a lit review.  Also, in the intro of your research paper, you want to give your reader critical information right off the start.  This is what the annotated bibliography helps you to do.

2) How do you know if your sources from your anno bib are reliable, valid, timely, and unbiased?

            ~ Checking out the author’s credibility is one key element to finding these things out.  Another way that can help you check is the date of publication.  The sources may not be in the right time frame of your research topic.

References

Harner, J. L. “Write an Annotated Bibliography |.” University Library. New York: The Modern Language Association of America, 2000. Web. 16 Feb. 2010. http://library.ucsc.edu/help/howto/write-an-annotated-bibliography.

Annoted Bibliography

 

 Connors, Amanda L. ”Big bad pharma: an ethical analysis of physician-directed and consumer-directed marketing tactics. ” Albany Law Review.  73.1 (Fall 2009): 243(40). General OneFile. Gale. Indiana University of Pennsylvania. 17 Feb. 2010 <http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A218878426&source=gale&userGroupName=indi68545&version=1.0.

          This source discusses how in the industry of medicine, the people came first.  Now however, profits seem to be more of a focus in the medical field, especially Pharmaceutical sales.  They even go as far as providing false and misleading data to physicians and consumers.

Grillo, Nick, John Tokarczyk, and Eric Hansen. ”Green advertising developments in the U.S. forest sector: a follow-up. ” Forest Products Journal.  58.5 (May 2008): 40(7). General OneFile. Gale. Indiana University of Pennsylvania. 17 Feb. 2010  <http://find.galegroup.com/gps/infomark.do?&contentSet=IAC Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A179736055&source=gale&userGroupName=indi68545&version=1.0>.

           This source talks about how “green advertising” can help make people more environmentally aware and enhance their responsibility.  It also wants to identify levels of “green” forest products advertising between certain time periods to see if they have changed.

Rapp, Justine, Ronald Paul Hill, Jeannie Gaines, and R. Mark Wilson. ”Advertising and consumer privacy: old practices and new challenges. ” Journal of Advertising.  38.4 (Winter 2009): 51(11). General OneFile. Gale. Indiana University of Pennsylvania. 17 Feb. 2010  http://find.galegroup.com/gps/infomark.do&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A214793304&source=gale&userGroupName=indi68545&version=1.0.

            The author primarily focuses on consumer privacy issues and public policy considerations.  For example, through direct mail or the internet.  Advertisors seem to find ways to get around privacy issues.

“Marketing mania, commercial colonization. ” Multinational Monitor.  29.1 (July-August 2008): 6(2). General OneFile. Gale. Indiana University of Pennsylvania. 17 Feb. 2010 http://find.galegroup.com/gps/infomark.do?&contentSet=IACDocuments&type=retrieve&tabID=T002&prodId=IPS&docId=A182081200&source=gale&userGroupName=indi68545&version=1.0.

            This source points out what the aims the corporate marketing campaigns strive for.  Such as encouraging consumers to purchase a certain product or to gain loyalty to a customer.

Hosford, Christopher. ”Social media hot topic at BMA event. ” BtoB.  95.2 (Feb 8, 2010): 3. General OneFile. Gale. Indiana University of Pennsylvania. 17 Feb. 2010 <http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T003&prodId=IPS&docId=A218648972&source=gale&userGroupName=indi68545&version=1.0>.
             The author talks about the use of social media marketing.  Specifically focuses on how much it is still used and if it will continue to be used as a form of advertisement in the future.

Williams, Rose Marie. ”Makeup’s ugly secrets.(Health Risks and Environmental Issues). .” Townsend Letter: The Examiner of Alternative Medicine.  271-272 (Feb-March 2006): 140(3). General OneFile. Gale. Indiana University of Pennsylvania. 17 Feb. 2010 http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=IPS&docId=A143164538&source=gale&userGroupName=indi68545&version=1.0.

               This article discusses how the makeup industry is one of the nation’s most profitable enterprises.  It spends the most money on its television advertising than any other business.  However, makeup advertisements lack to explain the damages some makeup can cause.

McClellan, Steve. ”Super Bowl Ads More Exciting Than the Game?. .” ADWEEK Online.  (Jan 20, 2010): NA. General OneFile. Gale. Indiana University of Pennsylvania. 17 Feb. 2010 http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T003&prodId=IPS&docId=A217628999&source=gale&userGroupName=indi68545&version=1.0.

                This magazine article talks about how a survey proved that people are more interested in watching the Super Bowl ads, as opposed to watching the game.  Businessess spends tons of money on these commercial television advertisements.

“IBM Predicts the End of Advertising as We Know It. ” Internet Wire.  (Nov 8, 2007): NA. General OneFile. Gale. Indiana University of Pennsylvania. 17 Feb. 2010  http://find.galegroup.com/gps/infomark.do&contentSet=IAC-Documents&type=retrieve&tabID=T004&prodId=IPS&docId=A170919280&source=gale&userGroupName=indi68545&version=1.0.

               According to surveys done by IBM, the advertisement world may come to an end.  With technology growing as it is, there may be a whole new form of advertising.  Business owners who are using the old forms of advertising may suffer major budget losses.

Liberto, Jennifer. “White House fires back on ads against a consumer agency – Sep. 18, 2009.” Business, financial, personal finance news – CNNMoney.com. 18 Sept. 2009. Web. 18 Feb. 2010. http://money.cnn.com/2009/09/18/news/economy/Summers_consumer_agency.

               This news article is mainly about Larry Summers, the director of President Obama’s National Economic Council, who criticizing an ad campaign by the U.S. Chamber of Commerce.  The ad was saying that a new consumer agency will hurt small businesses that extend credit to their customers.

Barringer, Bruce R., and Duane R. Ireland. Entrepreneurship successfully launching new ventures. 3rd ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2010.

                This book has a section that focuses on different forms of advertising.  It also talks about what the consumers look at in forms of “good advertisement.”