“Obama advisor blasts big business ads”
Paragraph 1: The first sentence generally explained what the article is about. In the next sentence, it became more specific by introducing who the White House advisor was.
Paragraph 2: In the next paragraph, the author gives comments that the White House advisor made, regarding the campaign ads. It helps the reader get a good understanding of how negative the advisor’s feelings were.
Paragraph 3: This paragraph goes on to discuss how the advisor’s comments were the harshet yet by a high-ranking White House official. President Obama is also mentioned in this paragraph about this problems with the campaign. I think the author is trying to emphasize how big of an issue this is to the White House.
Paragraph 4: The author puts in a quote from Obama, and then proceeds to explain what he was talking about.
Paragraph 5: Here, the author shoes how the Chamber of Commerce feels about their campaign ads being bashed. He gives detail saying how the Chamber is “spending $2 million to fight th proposal.”
Paragraph 6: He proceeds to talk about how the Chamber feels about these accusations and gives comments from the Chamber spokesman.
Paragraph 7: The author ends with a quote from the White House Advisor, that sums up their feelings on the matter as of now.
a) The purpose of this article is for White House officials to express their feelings on the U.S. Chamber of Commerce’s campaign ad.
b) The importance of this is that, the opponents of President Obama’s plan to create an agency to protect financial consumers, are trying to “scare people.”
c) The main research question is whether the Chamber of Commerce’s campaign ad is actually controversial or just a simple misunderstanding.
d) The method is that the Chamber announced that it will be spending $2 million to fight the proposal.
e) The article did not mention the results.
f) The conclusion of this article ended with Larry Summers, the White House advisor, saying how they have become convinced that “consumer financial regulation be carried out by an independent body whose mandate is exclusively consumer protection.”
”IBM Predicts the End of Advertising as We Know It”
Paragraph 1: The first sentence is an attention grabber I think. It made me want to continue reading more. The author sort of gives an overview of what the article is about and how IBM got their information.
Paragraph 2: This paragraph describes why traditional advertising may be at risk. It gives background information to help the reader understand what it is going on.
Paragraph 3: A quote from the Communications Sector managing partner from IBM, is then used to show how IBM is looking at the fall of traditional ads.
Paragraph 4: In the next paragraph, the author goes on to explain the four major change drivers for the advertising industry. He includes some of the statistics on how consumers react to “interruption advertising” on the television.
Paragraph 5: The author includes IBM’s research of advertising experts recognizing consumers responses, and are forseeing changes in the future. This lets you know that it is not just IBM who thinks this is occurring; they have included data to back up their hypothesis.
Paragraph 6: In this paragraph, the author gives IBM’s Media and Entertainment Strategy and Change practice leader, her point of view. The author does this by including a quote on what she thinks the changes need to be.
Paragraph 7: This paragraph explains details about what steps need to be taken in the advertising industry, so that they can survive these drastic changes occurring.
Paragraph 8: The closing paragraph discusses what IBM believes the advertising industry needs to do. It also gives you examples to help explain what their needs are.
a) The purpose of this article is for IBM to show why they feel why our current forms of advertising may be ending fairly soon.
b) The importance of this is that buisnesses who are currently doing the traditional advertising, may need to find a new way of doing it.
c) The main research question is what kinds of steps does the advertising industry need to take in order to survive?
d) The methods used in this article is that IBM surveyed more than 2,400 consumers and 80 advertising executives globally about future advertising methods.
e) The results showed that “increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed, and tracked.
f) The conclusion is that advertisors need to really focus on consumers and create new and improved ways of getting through to them.
